2.step 3.dos.step one Search for mental gratification

Emotional gurus, plus not limited to a sense of pleasure, identification, and gratification, are important bonuses for fans buying idol-related items. Admirers, once the someone or teams, usually you desire a vent to share its praise, appreciate, and you can infatuation to own celebrities. The purchase regarding twist-off circumstances could be considered as fans‘ uniform and intense emotional capital inside their idols (Santero 2016). More to the point, as a consequence of its get, fans think that the economic commitment carry out somehow benefit the idols when it comes to effective a credibility or even more condition when you look at the the fresh new aggressive activity globe. It sense of mission and you may fulfillment brings admirers the fact that their job is accepted and you can essential to have idols, fulfilling the must be called for (Wang 2014). So it feeling of fulfillment, subsequently, carry out drive them to generate additional purchases.

dos.step 3.dos.dos Fans because the a residential area

Fans‘ sales could help them from inside the checking discussions, that could develop on the nearer societal links. This new ownership regarding higher-top quality idol-associated affairs, since the embodiment off credibility and you can commitment of fans, is best entrance admission for fans to go into the fresh new center of the partner people (Zhang 2021). Together with creating shared mental accessories and you can societal connectedness, fans also form collective memories through their public buy practice (Wang 2014). There are many different instances when fans purchase a lot of albums, flick seats, or things recommended by the idols together to show their unity and you will solidarity.

2.4 Conceptual structure

This research will talk about idol fans‘ motivations trailing the idol-toy get practices. They exclusively centers on an original particular fans-admirers exactly who pick idol dolls-in order to service a far more focused data that will not plan to generalize findings to many other fan communities.

Earlier research with the fans‘ consumption means always divides motives for the “intrinsic” and you will “extrinsic” ones and roughly sums it up given that search for “neurological satisfaction” otherwise a feeling of “fulfillment” (Zhao and you may Wu 2021). This study stresses the significance of a particular fan identity (i.e., mom admirers) in creating fans‘ application methods. Moreover it explores the latest introduction and you will rise in popularity of “mommy admirers” otherwise “mothers off idol dolls” into the theoretic structure of your Para poder-kin matchmaking.

2.5 Research objectives

The fresh new prevalence regarding mom fans indicators a new means from fans‘ consumption techniques and drives the new researcher to help you reexamine the existent browse designs away from parasocial relationships ranging from fans and you may idols. Part of the research question for you is: what exactly are fans‘ motivations for buying idol dolls? This study requires a leap forward to investigate new character away from “mom admirers” in causing brand new idol-toy people by answering brand new sub-question: how come fans claim themselves because “mom fans” and you may what are its ryska fru emotional need?

Strengthening the partnership amongst the development away from mother fans therefore the interest in idol dolls is an intuitive choice. To-be a whole lot more certain, mommy fans usually relate to themselves since their idols‘ mom, if you find yourself idol-toy people and reference themselves since the mothers of your little one and remove the baby doll because if it was indeed a genuine person. Exploring the emotional demands away from mom admirers as well as how it disagree regarding that girlfriend admirers you will give a better understanding of fans‘ motivations for buying idol dolls. Simultaneously, brand new motives and you will emotional need out-of men idol fans might end up being examined, because they may possibly provide an entirely more position to spell it out its idol-toy to acquire decisions.

3 Methods

This study brings together textual analysis plus in-depth interviews understand the latest operating points having fans‘ idol-toy pick means and also the para poder-kin relationship between admirers and idols. Official mass media content act as a natural community to own observing exactly how Chinese popular community interprets the brand new popularity of mother admirers and you may idol dolls, enabling the analysis to get contextualized in a wider personal background. In-breadth interview of these fans provide rich information that assist define the forming of para poder-kin matchmaking, in addition to their attitudes and reactions with the problem away from the latest conventional community. By consolidating both of these a couple of look tips, an even more nuanced knowledge of enthusiast people might possibly be reached.