Our very own grounded investigation recognized four chief categories of meme quiddities you to definitely joined era towards exact same family members: Target, certain character, universal profile, action, and you can keywords. Following the difference in tangible graphic quiddities and you may abstract textual of those (Lewis, 2012 ; Spitzberg, 2014 ), i built a description to own quiddity concreteness. The initial several categories-things (such as Mentos into the “Diet plan Mentos”) and particular characters (eg Bert in “Bert was Worst”)-was very visible and you can concrete. Simple emails (like the some kittens for the “LOLcats”) and you may steps (like the moving movements inside “This new Advancement out-of Dancing”) continue to be apparent, but their expression could go from you to particularly to another. Ultimately, in lieu of noticeable stuff, phrases are the the very least real or perhaps the most conceptual of all the classes. Following this office, i measured the brand new percentage of occasions within the for every family unit members you to consisted of enjoys out-of all the kinds. For each and every meme such as for instance in children must have about one kind of quiddity. The newest quiddity concreteness level are acquired for each and every meme household members based to the adjusted miglior sito incontri musica scores of the five-quiddity organizations: target and you can certain reputation (1), universal reputation and steps (0), and you may phrase (?1).
Quiddity models
Inside the RQ1 we asked do you know the prevailing kind of quiddities one to join meme group with her. The study indicated that step is one of frequently employed quiddity regarding sample (42.2% out-of meme circumstances), followed by terms (38.5%). Particular profile (29%) and you will target (23%) was basically less common, with common profile (15.7%) at the rear of about. It is very important keep in mind that the findings demonstrate that the main quiddity are mainly not the same as the latest common attributes appearing in the the fresh new codebook for some meme families. Indeed, in the ninety% of your own meme family members, the newest quiddity is actually particular and therefore wasn’t as part of the generic services. Such, on “Superstar Battles Son” loved ones, the newest operate out of attacking with laser swords is actually a very particular quiddity, meaning that cannot end up being captured from the generic popular features of this new codebook.
From inside the RQ2 we requested and that templates, variations, and you will involvement formations try prevalent (and you will marginal) in the latest web sites memes. I found that prominent community (twenty-six.5%), dinner (19.1%) and the brand new mass media (sixteen.3%) was the best information; nationality (dos.6%), newest occurrences (step three.2%), and you can performs and you will a position (step 3.3%) were minimum of preferred topics. In terms of sex, male users (59.4%) have been illustrated twice as often as people people (twenty seven.3%). Teens and young adults (38.7%) appeared really, when you’re elder players was in fact minimum of depicted (5.6%) with respect to age group. Caucasian users (forty-two.5%) was one particular represented cultural group, when you find yourself Hispanic otherwise Latino professionals at least (0.2%). In the long run, with respect to function, really circumstances were photos (56%) or videos (42.6%) unlike natural textual memes (1%). Generally, these types of results validate many observations made in new qualitative studies described above, where the memetic areas are known as dominated of the young, light men. In terms of templates, media-mainly based playfulness appears to have already been far more tall than just engagement that have government. Very according to detailed statistics about, government is rather marginal regarding the memetic industries. But really, since the unfolded less than, network data will inform all of us a more advanced story.
New cohesiveness of general functions inside meme group
Because the outlined above, one of many tries regarding the data were to view new extent regarding cohesiveness off meme family with respect to their generic services (RQ3). Shape 2 shows the fresh new community of memes revealing comparable posts properties. To manufacture the new artwork study sharper, i show right here merely four meme parents one to show several otherwise far more qualities. How big is the fresh new node stands for its network training, this means, what other meme circumstances it offers posts functions with. Instance, the initial meme out-of “Leave Britney Alone” is the biggest node, sharing no less than two articles functions that have 56 (of 83) other meme occasions. “Graffiti” and you will “Birmingham” are one another cases of brand new “Pepper Sprinkle Cop” meme family unit members. They are the littlest nodes on the system, sharing a couple of posts characteristics that have two most other meme hours. The latest thickness of the tie is short for what amount of shared qualities. Eg, the new ties between cases of the fresh “Get off Britney By yourself” are heavy, and therefore they are much like one another in terms off blogs. The original meme and its particular period share to 9 (out-of 16) content attributes collectively.