Endorsers‘ options and you will appeal had been subsequent explored out-of endorser and you may tool congruence and you may user elaboration
Veröffentlicht amEndorsers‘ options and you will appeal had been subsequent explored out-of endorser and you may tool congruence and you may user elaboration With regards to congruence, new “match-up hypothesis” signifies that recommendations boost in persuasiveness if there’s a strong dating amongst the product class plus the endorser’s expertise or elegance (Hsu and you will McDonald […]