Cybersecurity is a crucial component of business development. However business leaders must implement these systems with a sense of urgency and with caution, since they are susceptible to being targeted by cyberattacks. Business development encompasses searching for new opportunities, establishing and maintaining relationships with customers, entering strategic partnerships, and creating strategies to increase profits. It is a major concern for every aspect of a business from marketing to human resources.

To address the research question of how a company’s cybersecurity adoption affects its performance, we studied the impact on various organizational, technological and environmental factors on the organization’s intention to adopt these technologies. We employed the TOE framework to study the impact of these factors on the organizations‘ willingness and ability to adopt cybersecurity technologies.

The TOE framework is comprised of four elements: (1) perceived utility, (2) perceived ease-of-use, and (3) visibility. We discovered that these three general tech trends influencing M&A activities factors influenced the organizations‘ intentions to adopt cybersecurity technologies and also their performance. Additionally, competition pressure and vendor support have a positive impact on the willingness of companies to adopt these technologies.

Cyberattacks are becoming more frequent and can result in serious damage to businesses‘ reputation as well as its financial and operational capabilities. The most advanced cybersecurity tools are able to help businesses avoid being harmed and enhance the financial performance of their business. It’s time to make a shift in attitude, from viewing cybersecurity as a costly defensive expense to seeing it as a key business process that can drive growth.